Hot Drinks in China中国热饮行业报告

turkish

MarketLine Industry Profile
November 2013
TABLE OF CONTENTS
Executive Summary............................................................................................................................2
Market value ....................................................................................................................2
Market value forecast..................................................................................................................................................................2
Market volume......................................................................................................................................2
Market volume forecast .........................................................................................................................................2
Category segmentation..........................................................................................................................2
Geography segmentation .........................................................................................................................2
Market share..........................................................................................................................2
Market rivalry ..............................................................................................................................2
Market Overview .....................................................................................................................................7
Market definition..........................................................................................................................................7
Market analysis ..................................................................................................................................7
Market Data...............................................................................................................................8
Market value ..............................................................................................................................8
Market volume..................................................................................................................................9
Market Segmentation ............................................................................................................10
Category segmentation..........................................................................................................................10
Geography segmentation ...................................................................................................................................11
Market share..................................................................................................................................12
Market distribution ..........................................................................................................................13
Market Outlook .........................................................................................................................14
Market value forecast................................................................................................................................................................14
Market volume forecast ....................................................................................................................15
Five Forces Analysis ................................................................................................................................16
Summary .....................................................................................................................................16
Buyer power......................................................................................................................................................17
Supplier power ...........................................................................................................................................18
New entrants .......................................................................................................................................19
Threat of substitutes..............................................................................................................................................21
Degree of rivalry.........................................................................................................................................22
Leading Companies..............................................................................................................................23
Huangshan Jinye Tea Co., Ltd............................................................................................................................................23
Nestle S.A. ...............................................................................................................................24
Unilever ........................................................................................................................28
Zhejiang Tea Group., Ltd....................................................................................................................31
Macroeconomic Indicators.................................................................................................................32
Country Data .........................................................................................................................................32
Appendix.................................................................................................................................................34
Methodology ....................................................................................................................................34
Industry associations..........................................................................................................................35
Related MarketLine research.........................................................................................................................35