麦肯锡中国消费行业分析报告-2011回顾分析与2020年展望[英文]

skyer168

麦肯锡的关于中国消费行业的分析报告都是12年出的
Introduction 6
1. China at a turning point 8
2. Getting the basics right: changing demographics 12
ƒƒMainstream consumers driving income growth 13
ƒƒAging population 17
ƒƒPostponed life stages 18
ƒƒ Increasingly independent women 18
3. Understanding the mainstream consumer: new spending patterns 20
ƒƒGrowing discretionary spending 21
ƒƒAspirations-driven trading up 22
ƒƒEmerging senior market 23
ƒƒEvolving geographic differences 24
4. Understanding the mainstream consumer: behavioral patterns 26
ƒƒThe still-pragmatic consumer 27
ƒƒThe individual consumer 27
ƒƒThe increasingly loyal consumer 28
ƒƒThe modern shopper 29
5. Preparing for the 2020 consumer: implications for companies 34
ƒƒStrategic imperatives 35
ƒƒGrowth enablers 37
Conclusion 37

Executive summary 6
Introduction 10
Consumer sentiment and spending patterns 12
Where growth lies 16
Emerging consumer needs and influences 22
Implications 34

wonder_wind

看看，谢谢楼主！