详解O2O——海外O2O 案例汇编2013年10月248

外禅内定

目录
一、零售O2O 案例 ........................................................................................................................................................... 4
1、日本O2O 战场，便利店，一网多用案例：成为亚马逊的线下提货点 ............................................................... 4
2、平面超市! O2O 案例之Woolworths 运营模式分析 ............................................................................................... 4
3、NFC+O2O+海报,又一移动超市案例 ....................................................................................................................... 5
4、传统零售玩转O2O：宜家和沃尔玛的案例 ............................................................................................................ 6
5、英国零售企业案例研究——Argos .......................................................................................................................... 7
6、芝加哥本地移动O2O 平台walk.by 启示 .............................................................................................................. 11
7、平台式O2O，C2B 的 服务认领模式 案例（Zaarly,以用户需求为导向的反向O2O 模式） ........................ 14
8、反向O2O 电子商务模式Zaarly，发布2.0 版本 .................................................................................................. 16
9、梅西百货全渠道模式 ............................................................................................................................................. 17
二、餐饮行业O2O .......................................................................................................................................................... 21
1、咖啡巨头星巴克的O2O 实践及启示 .................................................................................................................... 21
2、星巴克:从移动支付到社会化媒体不放过任何机会 ............................................................................................. 25
3、星巴克借微博微信建立第四空间体验：卖萌策略 .............................................................................................. 27
4、麦当劳借儿童游戏进行在线营销 .......................................................................................................................... 28
5、社交餐饮o2o 模式探讨,以GrubWithUs 为例 ....................................................................................................... 29
6、Storific 点餐APP，更进一步的O2O+LBS 应用 .................................................................................................. 30
7、Cater2.me,以网上订餐来发展线下自有餐厅的o2o 模式 ..................................................................................... 31
8、Delivery Hero-国外O2O 订餐平台,值得借鉴的订餐模式 ................................................................................... 31
9、NoshList，从商家需求出发考虑的餐饮类o2o 模式 ............................................................................................ 32
10、四大原因推动Yelp 市值超30 亿美元................................................................................................................. 33
三、短租行业O2O .......................................................................................................................................................... 34
1、国外短租o2o 案例-Onefinestay .............................................................................................................................. 34
2、租车应用Uber：市场规模巨大 ............................................................................................................................. 34
3、短租O2O 案例研究—Airbnb ................................................................................................................................ 36
四、线下返利行业O2O .................................................................................................................................................. 39
1、细说摩卡返利网lbs 手机应用3 大模块 ................................................................................................................ 39
2、Punchcard,海外另类O2O 返利平台 ....................................................................................................................... 40
五、服装行业O2O .......................................................................................................................................................... 41
1、优衣库的O2O ........................................................................................................................................................ 41
六、综合案例O2O .......................................................................................................................................................... 43
1、O2O 模式的7 家新兴代表企业 ............................................................................................................................. 44
七、礼品行业O2O .......................................................................................................................................................... 49
八、酒店行业O2O .......................................................................................................................................................... 50
八、药品零售行业O2O .................................................................................................................................................. 53
1、美国医药零售巨头沃尔格林（Walgreen）的线上线下之路 ............................................................................... 53
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九、生鲜行业O2O .......................................................................................................................................................... 56
十、英文资料参考 ........................................................................................................................................................... 57
1、Rent short O2O Case Study: Airbnb ........................................................................................................................ 57
2、Chinese Jewelry E-commerce: Rivalry in full swing ............................................................................................... 60
3、Why Online2Offline Commerce Is A Trillion Dollar Opportunity .......................................................................... 63
4、The Power Of Online-To-Offline Is Moving Beyond Local Commerce .................................................................. 65

helenxlhe

谢谢分享，好好学习

stoneman

谢谢分享，支持传播！

小二

谢谢分享啊！

zhangbeilang00

很好的材料，学习了！

nicksun

很不错很不错

小飞儿

看看 正好需要这方面的材料