Industry Report - Breakfast Cereals in China中国早餐燕麦粥行业报告

turkish

MarketLine Industry Profile
November 2013
TABLE OF CONTENTS
Executive Summary.................................................................................................................................2
Market value .......................................................................................................................................2
Market value forecast..............................................................................................................................2
Market volume........................................................................................................................................2
Market volume forecast ............................................................................................................................2
Category segmentation..........................................................................................................................2
Geography segmentation ..................................................................................................................2
Market share.............................................................................................................................................2
Market rivalry ....................................................................................................................................................2
Market Overview ................................................................................................................................................7
Market definition.........................................................................................................................................7
Market analysis ..................................................................................................................................................7
Market Data........................................................................................................................................................8
Market value .....................................................................................................................................8
Market volume.......................................................................................................................9
Market Segmentation ......................................................................................................................10
Category segmentation..............................................................................................................10
Geography segmentation .........................................................................................................11
Market share..............................................................................................................................12
Market distribution .............................................................................................................................13
Market Outlook ...................................................................................................................................14
Market value forecast.................................................................................................................................14
Market volume forecast ......................................................................................................................15
Five Forces Analysis .........................................................................................................................16
Summary ...................................................................................................................................................16
Buyer power........................................................................................................................................................17
Supplier power .......................................................................................................................................18
New entrants .................................................................................................................................................19
Threat of substitutes..............................................................................................................................20
Degree of rivalry....................................................................................................................................................21
Leading Companies.............................................................................................................................................22
Cereal Partners Worldwide .......................................................................................................................................22
Kellogg Company .................................................................................................................................23
Pepsico, Inc. ............................................................................................................................................26
Standard Food Corporation..............................................................................................................................30
Macroeconomic Indicators......................................................................................................................31
Country Data .....................................................................................................................................................31
Appendix......................................................................................................................................................................33
Methodology ............................................................................................................................................33
Industry associations.......................................................................................................................34
Related MarketLine research........................................................................................................................34